BLACKPINK's Lisa Opens Up About Music Video Challenges on Daesung's Zip Daesung Show
BLACKPINK member Lisa re
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BLACKPINK's Lisa opens up about the challenges of music video production and her journey as CEO of LLOUD on Daesung's YouTube show Zip Daesung. Read how she balances creativity, budget, and fan expectations |
cently made a special appearance on BIGBANG's Daesung's popular YouTube show, Zip Daesung. The latest episode, released on February 28, 2025, featured a candid conversation between the two K-pop icons, where Lisa discussed the challenges of producing visually stunning music videos, especially after becoming the CEO of her own management company, LLOUD.
Lisa's New Role as CEO of LLOUD
Since launching LLOUD, Lisa has taken on new responsibilities beyond her career as a global pop star. When Daesung asked if there was anything she now personally handled that was previously managed by her company, Lisa immediately highlighted the cost of music video production.
"Music video production costs… they’re no joke," Lisa admitted. The star revealed that she often negotiates with vendors to cut costs. "I always ask for discounts," she added with a laugh.
The High Costs of Visually Stunning MVs
During the chat, Daesung noted that both YG Entertainment groups—BIGBANG and BLACKPINK—are known for their large-scale, visually appealing music videos, which naturally come with a hefty price tag. Lisa agreed, explaining that staying within budget is a huge challenge because she always wants to meet fans' expectations.
"The costs always end up exceeding expectations," Lisa confessed, showing how dedicated she is to delivering top-quality content to her fans.
Behind the Scenes of Rockstar MV
One of the most interesting revelations came when Daesung asked about the filming of Lisa's solo music video Rockstar. Rumors had been circulating that the production team rented an entire street for one of the striking scenes. However, Lisa clarified the situation, saying:
"We went there at dawn, and luckily, the rain had just stopped. The ground was wet and reflective, and since no one was around, the video turned out great."
This lucky circumstance saved the team from having to pay a hefty rental fee, proving that sometimes nature can be the best set designer.
Lisa's Creative Contribution
As CEO of LLOUD, Lisa is not just involved in the business side of things—she also plays an active role in the creative process. The K-pop star shared that the music video director typically develops the storyline, but she always contributes her own ideas.
"If I have any ideas, I suggest them," Lisa said, showing her hands-on approach to both her music and business ventures.
Conclusion
Lisa's journey from global idol to CEO highlights her remarkable growth and dedication to her craft. Managing her own company while continuing to create high-quality music videos is no easy feat, but Lisa proves time and time again that she's ready to take on any challenge.
As fans eagerly await her future projects, one thing is certain—Lisa's passion and commitment will continue to shine through in everything she does.
