BTS’ Jin: The New Global Ambassador for Gucci
BTS member Jin has officially been named the new global ambassador for the luxury brand Gucci, marking an exciting new chapter in his already illustrious career. The announcement comes after speculation and hints about a potential collaboration between the idol and the renowned fashion house, which were fueled by fans' observations of gifts and messages from Gucci upon Jin’s discharge from the military.
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Key Highlights of BTS’ Jin as Gucci’s New Global Ambassador
• New Role: Jin has been named the global ambassador for Gucci, marking a significant milestone in his career.
• Brand Synergy: Gucci's Creative Director Sabato De Sarno praised Jin for his magnetic personality and distinctive style, highlighting the brand’s admiration for his talent and generosity.
• South Korean Connection: Jin’s appointment enhances Gucci’s ties with South Korea, joining other prominent Korean ambassadors like Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park.
A Perfect Match: Jin and Gucci
Jin's appointment as Gucci's global ambassador has been widely celebrated, reflecting the synergy between his charismatic presence and the brand’s sophisticated image. According to WWD, Gucci's Creative Director Sabato De Sarno lauded Jin for his magnetic personality and distinctive style. De Sarno praised Jin’s generosity and extraordinary talent, noting that his ability to move people with his music adds a unique dimension to their partnership.
The luxury brand has been strengthening its ties with South Korea, and Jin’s association further enhances this connection. The 31-year-old artist has previously worn Gucci items and expressed his admiration for the brand’s iconic blend of rich heritage and contemporary flair. Being part of Gucci’s prestigious roster, which includes other prominent Korean ambassadors such as Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park, highlights Jin's rising global influence.
Gucci Cultural Month
In conjunction with Jin’s appointment, Gucci is launching its latest cultural initiative, the Gucci Cultural Month, in Seoul on October 15. This project aims to celebrate Korean cultural heritage and recognize individuals who have elevated local arts to an international stage. Jin’s involvement in this initiative underscores his role in both promoting and embodying Korean culture on a global scale.
Jin's Multifaceted Career
Beyond his recent Gucci role, Jin's career is marked by diverse achievements. The eldest member of BTS, who completed his mandatory military service in June 2024, recently served as an Olympic torchbearer for South Korea at the 2024 Paris Olympics. Jin holds a master's degree in acting from Konkuk University and has a background as a host on South Korean music programs.
In addition, Jin and his BTS bandmates were honored with the Hwagwan Order of Cultural Merit by the President of South Korea in 2018 for their contributions to Korean culture. They were also appointed as Special Presidential Envoys for Future Generations and Culture by President Moon Jae-in in July 2021, leading global initiatives focused on sustainable development and enhancing South Korea's international presence.
Looking Ahead
As Jin embraces this new role with Gucci, fans and fashion enthusiasts alike are eager to see how his collaboration with the brand unfolds. With BTS set to reunite in June 2025 following the completion of military service by the remaining members, Jin’s ongoing ventures will undoubtedly continue to captivate and inspire audiences around the world.
